As a designer, my passion for the gaming industry and my observations of user behavior on platforms like Twitch were the driving force behind this project. Twitch has become an integral part of the modern gaming industry, with users engaging with it for a variety of reasons such as meeting new people, supporting their favorite teams and players, learning, relaxing, listening to music and many more.
The project aimed to create an additional channel for Babka Drops, which serves as a tool for influencers to offer their audiences in-game bonuses through the exchange of drops. These bonuses can include keys, coupons, virtual currency, virtual goods, promo codes, bundles, premium access, additional content, or even skins, all of which can be obtained by interacting with Babka Twitch Extension.
As part of the MVP, Babka Twitch Extension was designed as an interface featuring a game, after which users are awarded with a drop. This approach aimed to increase user engagement and retention, while also providing a valuable revenue stream.